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COMMUNICATIONS & MARKETING

Need clear, compelling written and visual communication? Or help managing your website or social media feed? Your mailouts and newsletters? I can write and manage your content, take care of your communications planning and strategy, create eye-catching visual assets, maintain your website, help with search engine optimisation or take care of your mailing list and your customer relations.  

With many years’ experience writing and editing content, translating complex technical information into consumer‑friendly language, and crafting persuasive copy that drives engagement, I can plan a marketing strategy across web, print and social media.

With expereince as a communications manager for non-profits, and as the marketing lead on arts festivals, I can deliver one-off jobs, short-term projects, work on a day-to-day basis to keep things ticking over, or deliver a full comms and marketing service suited to your needs. Get in touch and I'll help bring your ideas to life.

Copywriting and Content Writing

  • I've written award-winning copy for national tourist boards and bespoke travel agencies, crafted copy for advertising campaigns and customer magazines, and thousands of page of content for websites of every variety.

Website Management

  • Manage, maintain and update website copy and imagery.

  • Ensure SEO (search engine optimisation) best practice is used to increase web traffic.

  • Plan and oversee website rebuilds or redesign.

  • Wordpress, Wix, Squarespace


Social Media

  • Produce planned social media posts, stories and reels including all visuals and copy.

Email Marketing

  • Lead on the planning, writing and release of promotional campaigns and newsletters to engage audiences and drive sales and awareness.

Press Releases

  • Create and deliver press releases and other communications such as articles and listicles for external communications.

Graphic Design & Branding

  • Create printed and digital visual communications for your brand from social media posts and short videos to adverts and annual reports.

  • Brief, liaise with and oversee freelance graphic designers, photographers, videographers and illustrators creating brand assets.

  • Ensure consistent brand identity and style across all mediums.

 

Photography

  • Need headshots? New images for your website? Or need to find stock images to suit your needs? I can help plan, shoot, or source whatever elements you need. 
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Etain O'Carroll

© 2026 by Etain O'Carroll  | etainocarroll@gmail.com

© Copyright
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