Hello. I'm, Etain, a writer who takes photographs and a photographer who writes. I’m not a sales person, a marketing guru or even that keen on social media, but I love words and images. Even more so when they’re used together.

I’ve written for lots of different publishers - my work might even be lurking on your bookshelf  - and I’ve exhibited my photos in plenty of strange and illustrious places. I’ve done a lot of travelling and I like to play with light and images and create new, colourful, interesting things. I also love working with people, particularly non-traditional audiences in workshops and classes. I believe everyone is creative and hate the idea that art can intimidate.    

Take a look around, see what you think.

And in get in touch at etainocarroll@gmail.com.



  • Co-author of over 40 Lonely Planet travel guides and trade and reference titles 

  • Online contributor to Lonely Planet, BBC, CNN, The Telegraph, The Times and Irish Times

  • Ghost writer on The Secrets of Search Engine Optimization: How to Get to the Top of Google by Nick Maynard & Mike Stepney

  • Author of touring guides for Visit Britain and promotional materials for Tourism Ireland. 

  • Commissioning Editor in web development 

  • B2C communications, brand partnership copy, direct marketing material and advertising copy for award-winning travel agency

  • Lead artist on participatory public art projects with the homeless, at risk, hospitalised and youth

  • Social media strategy and development


  • Copywriting, editing and proof reading

  • Content production

  • SEO

  • Communications and campaigns strategy planning, development and execution

  • Social media management and delivery

  • Newsletter and mailing list management

  • Photography

  • Design & layout

  • Public art



September 2020, Modern Art Oxford, UK, Responsive Space, group show of artwork made in response to the pandemic
• May 2005, Pima Arts Council, Tucson, Arizona, Unsung Heroes, Haiku photography exhibition, solo show
• December 2004, King House, Boyle, Ireland, 'Artist as a Traveller' Trunk Show, group exhibition
• Jan - June 2004, Cultural Programme Irish Presidency of the EU, Justus Lupius Building, Brussels, group show
• Contexts, Vol 2, Issue 2, August 2003, Haiku Photo essay
• July 2003, Phoenix Picture House, Oxford, 'Driven to Abstraction' solo exhibition
• August 2003, Freuds, Oxford, '13' Group show
• February 2003, Roscommon Arts Centre, 'Home' group exhibition
• August 2002, Roscommon County Court House, 'Unsung Heroes' solo exhibition
• June 2002, Artist’s Bursary, Roscommon County Council, Underwater Photography Course



  • Lonely Planet

  • BBC

  • CNN

  • The Telegraph

  • The Times 

  • Irish Times

  • Visit Britain

  • Tourism Ireland

  • Tripsmiths

  • Sunday Tribune

  • Sunday Business Post

  • Evening Herald

  • Saab Magazine

  • Cara Magazine

  • Hotelier International

  • Audley Travel

  • Crisis


2010 - present

2010 - present

Etain O'Carroll

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