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Hello. I'm Etain and I'm a writer, photographer and designer who combines these skills to help small organisations, artists, and charities communicate their stories.   

I’ve worked with major international publishers, national broadsheets, glossy magazines, travel agents, national tourism agencies and the third sector writing features and website content, as well as newsletters, B2C copy, brand partnership and direct marketing materials, and advertising copy.

I also work on collaborative public art projects, on participatory community projects and as an exhibiting artist. I like to play with light and images using alternative techniques to push materials beyond their intended use. I also love working with people, particularly non-traditional audiences in workshops and classes.

Combining the insight I've had from working with major brands across the publishing world to the realities of small organisations trying to make a difference in the world, 

Take a look around, see what you think, and in get in touch at etainocarroll@gmail.com.

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EXPERIENCE

 

  • Co-author of over 40 Lonely Planet travel guides and trade and reference titles 

  • Online contributor to Lonely Planet, BBC, CNN, The Telegraph, The Times and Irish Times

  • Ghost writer on The Secrets of Search Engine Optimization: How to Get to the Top of Google by Nick Maynard & Mike Stepney

  • Author of touring guides for Visit Britain and promotional materials for Tourism Ireland. 

  • Commissioning Editor in web development 

  • B2C communications, brand partnership copy, direct marketing material and advertising copy for award-winning travel agency

  • Lead artist on participatory public art projects with the homeless, at risk, hospitalised and youth

  • Social media strategy and development, festival marketing planning and coordination

Clients

 

  • Lonely Planet

  • BBC Travel

  • CNN

  • CN Traveller

  • The Telegraph

  • The Times 

  • Time Out

  • Irish Times

  • Visit Britain

  • Tourism Ireland

  • Tourism Declares

  • Tripsmiths

  • Sunday Tribune

  • Sunday Business Post

  • Evening Herald

  • Saab Magazine

  • Cara Magazine

  • Hotelier International

  • Audley Travel

  • Crisis

  • Visit London

  • High Life Magazine

 

Etain O'Carroll

© 2026 by Etain O'Carroll  | etainocarroll@gmail.com

© Copyright
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