Hello. I'm, Etain, I'm a travel writer and photographer.

As a writer, I’ve worked with major international publishers, national broadsheets, glossy magazines, travel agents, national tourism agencies and the third sector writing features and website content, as well as newsletters, B2C copy, brand partnership and direct marketing materials, and advertising copy.


I'm convinced travel can be a force for good, although the way in which we travel requires fundamental change. Sustainability must be built into our plans so that local communities benefit and the environmental impact of what we do becomes a critical element of every booking.


As a photographer, I work mainly on collaborative public art projects, on community workshops and as an exhibiting artist. 


I like to play with light and images and create new, colourful, interesting things. I also love working with people, particularly non-traditional audiences in workshops and classes.

Take a look around, see what you think, and in get in touch at etainocarroll@gmail.com.



  • Co-author of over 40 Lonely Planet travel guides and trade and reference titles 

  • Online contributor to Lonely Planet, BBC, CNN, The Telegraph, The Times and Irish Times

  • Ghost writer on The Secrets of Search Engine Optimization: How to Get to the Top of Google by Nick Maynard & Mike Stepney

  • Author of touring guides for Visit Britain and promotional materials for Tourism Ireland. 

  • Commissioning Editor in web development 

  • B2C communications, brand partnership copy, direct marketing material and advertising copy for award-winning travel agency

  • Lead artist on participatory public art projects with the homeless, at risk, hospitalised and youth

  • Social media strategy and development


  • Copywriting, editing and proof reading

  • Content production

  • SEO

  • Communications and campaigns strategy planning, development and execution

  • Social media management and delivery

  • Newsletter and mailing list management

  • Photography

  • Design & layout

  • Public art


  • March-April 2022: The Heseltine Gallery, Oxfordshire Focus on Photography group show

  • February 2022: The 3am Project, group online exhibition exploring ideas and themes relating to the night

  •  January 2022: Galleria Ratamo, Finland, Mobile@Nordic2022, Group show exploring the boundaries of photography and mobile phones

  • December 2021: OVADA, Oxford Dream Factory, interim MFA group show

  • September 2021: Modern Art Oxford, SignSymbolSound, an interdisciplinary group show exploring language and creativity.

  • September 2020: Modern Art Oxford, UK, Responsive Space, group show of artwork made in  response to the pandemic

  • May 2005: Pima Arts Council, Tucson, Arizona, Unsung Heroes, Haiku photography exhibition, solo show

  • December 2004: King House, Boyle, Ireland, 'Artist as a Traveller' Trunk Show, group exhibition

  • Jan - June 2004: Cultural Programme Irish Presidency of the EU, Justus Lupius Building, Brussels, group show

  • August 2003: Contexts, Vol 2, Issue 2, Haiku Photo essay

  • July 2003: Phoenix Picture House, Oxford, 'Driven to Abstraction' solo exhibition

  • August 2003: Freuds, Oxford, '13' Group show

  • February 2003: Roscommon Arts Centre, 'Home' group exhibition

  • August 2002: Roscommon County Court House, 'Unsung Heroes' solo exhibition

  • June 2002: Artist’s Bursary, Roscommon County Council, Underwater Photography Course

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  • Lonely Planet

  • BBC Travel

  • CNN

  • The Telegraph

  • The Times 

  • Irish Times

  • Visit Britain

  • Tourism Ireland

  • Tourism Declares

  • Tripsmiths

  • Sunday Tribune

  • Sunday Business Post

  • Evening Herald

  • Saab Magazine

  • Cara Magazine

  • Hotelier International

  • Audley Travel

  • Crisis


2010 - present

2010 - present

Etain O'Carroll

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