Etain O'Carroll


 Writer | Editor | Photographer 

I'm a freelance writer, editor and photographer

based in Oxford, England whose work has taken

me from the wilds of northern Greenland

to the heat of the Saharan dunes.


I have a passion for wild places, human stories

and how travel affects the world we live in.


I've travelled around the globe writing and taking photographs for various magazines and newspapers as well as providing digital content on a host of destinations and topics for Lonely Planet, BBC Travel, CNN, The Telegraph

and the Irish Times.


I've worked on over 20 Lonely Planet guidebooks over the years getting a baptism of fire in Sumatra on my first trip and then continuing on to inspect hotel rooms, research bus timetables and pound the streets across Iceland, Greenland, Ireland, Wales, Britain, Morocco and Germany in the process.

With over 20 years experience creating engaging and well optimised print and web content for international publishers, I can adapt my writing to your audience, house style and brand, drive traffic to your site and create digital content that gives your business credibility. Alternatively, I can proof, edit and optimise your work for you to pass off as your own.



I can help you to plan your communications effectively, writing content that engages communities, and planning social media posts to help get you noticed. I can assist with brand partnerships, direct marketing material and advertising copy or write directly for your customers to inform, entertain or inspire.    


Photography was my original passion and I began to write in order to sell the photographs I'd taken as I travelled. Along with travel photography I work on portraits, with abstract images and have completed a number of collaborative public art projects with schools, hospitals, vulnerable young people and the homeless.

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