WRITER | PHOTOGRAPHER
HELLO!
I'm Etain, a marketing and communications lead based in Oxford, working with festivals, cultural organisations and the third sector to build brands, campaigns and content that connect with real audiences.
Building on a career as a freelance writer and photographer working with publishers such as Lonely Planet, the BBC, CNN, The Telegraph and Condé Nast Traveller, I create content built on two decades of knowing how to hold an audience's attention.
Today, I work with small organisations to improve communications, engage with audiences and optimise your budget, no matter how small.
Alongside my client work, I'm an exhibiting photographer and lead artist on collaborative public art projects across Oxford and beyond.
COMMS & MARKETING
WEB CONTENT, NEWSLETTERS, WEBSITE MAINTENANCE, SOCIAL MEDIA
With 20+ years' experience creating engaging, well-optimised content for international publishers and cultural organisations, I help arts and third-sector organisations build a clearer brand, a better website, and campaigns that reach the right audience — from rebrands and website rebuilds to newsletters, social media and press.
TRAVEL WRITING
GUIDEBOOKS, FEATURES, COPYWRITING
I have a passion for wild places, human stories and how travel affects the world we live in. My work has taken me from the wilds of northern Greenland to the heat of the Saharan dunes working with Lonely Planet, BBC Travel, CNN, The Telegraph, Time Out and many others along the way.
RECENT EXHIBTIONS
Dividing Lines, Connecting Spaces
The North Wall Arts Centre, Oxford
A Load of Old Bollards reflects on the charged media headlines, toxic online forums and distorted rhetoric that represent fundamental divides in Oxford over the introduction of Low Traffic Neighbourhoods.
There's a Hole in the Bucket
Cornerstone Arts Centre, Didcot
An exhibition about nature, wellbeing and envionment in which I take a look at the appalling levels of pollution in our rivers and how little is being done about it.
ART PHOTOGRAPHY
ABOUT
As a writer, I’ve worked with major international publishers, national broadsheets, glossy magazines, travel agents, national tourism agencies and the third sector writing features and website content, as well as newsletters, B2C copy, brand partnership and direct marketing materials, and advertising copy.
I've done a lot of travel writing in my time and am convinced travel can be a force for good, although the way in which we travel requires fundamental change. Sustainability must be built into our plans so that local communities benefit and the environmental impact of what we do becomes a critical element of every booking.
As a photographer, I work mainly on collaborative public art projects, on participatory community workshops and as an exhibiting artist. During an MFA in Fine Art, I spent a lot of time exploring techniques and ideas beyond the realm of work and enjoying the freedom to experiment and rekindle a love for the medium all over again.
I like to play with light and images using alternative techniques to push materials beyond their intended use. I also love working with people, particularly non-traditional audiences in workshops and classes.
